
Digital Wayfinding for an Airline
Star Alliance
With 180 million connecting passengers a year across 50 key airports, Star Alliance — the world’s largest global airline group — considers connecting passengers a key constituency and an opportunity for improvement in experience and efficiency. For this reason, Star Alliance initiated a discussion with Living Map around indoor positioning and navigation, and how it could add value to member airlines and their connecting journeys.
The defined solution improves the passenger experience whilst also increasing airline efficiency. By combining Live Positioning, Live Map and Live Routing, Star Alliance carriers are able to curate the passenger’s airport transfer journey, whilst Live Location is used by gate agents to locate lost passengers and facilitate data-driven decisions when holding flights.