About Us

About Us

Living Map was founded by Tim Fendley in 2010 as a research and development arm of his other company, urban design consultancy Applied Wayfinding.

It spent the following five years in stealth mode, working on and refining prototypes of digital map applications until early 2016, when the Living Map platform was officially launched.

Over the last 12 months the company has grown significantly, expanding its multidisciplinary team from six people to 30 and landing prestigious customers such as Heathrow Airport, the MET Museum, the City of Cleveland and the City of Vancouver.

Led by a senior team with rich experience in urban design and smart city technology, Living Map’s unique blend of geospatial experts, engineers and designers combine to transform the way people experience the cities, buildings and businesses around them.

Leadership Team

  • Tim Fendley

    Tim Fendley.

    Founder & CEO

    Tim's passion is using technology to simplify people’s lives, and he has considerable experience in innovation, communication, wayfinding and digital design.

    Throughout his career he has founded creative and innovative companies, like MetaDesign, a global brand strategy, innovation and experience firm, and Applied Wayfinding, where he was Creative Director for Legible London, a groundbreaking wayfinding project for TfL.

    He has also taken on roles as Conference Director at POINT, a celebration of design excellence, and as Expert Advisor at Helen Hamlyn Centre for Design at the Royal College of Art.

  • Jake Ronay

    Jake Ronay.

    Chief Commercial Officer (CCO)

    Jake's career includes multiple years of experience as Designer, Managing Director and Strategic Consultant.

    Prior to Living Map, Jake was Renewables Programme Manager at Tesco Stores, Head of Facilities Maintenance and Energy at Dixons Retail and Head of Environmental Delivery Team for the Greater London Authority.

    Jake also has extensive experience consulting for businesses across a wide range of industries.

  • Matt Crisp

    Matthew Crisp.


    Matthew has over 20 years experience working on the world’s biggest brands, businesses and successful start-ups, with a sole focus on making the complicated simple. An accomplished marketer and strategist with a strong commercial grounding built upon 9 years of brand and commercial management experience at Diageo followed by founding Brave, one of the UK’s leading independent creative agencies.

    Matt is one of the UK’s leading strategic thinkers on cities, innovation and technology and their impact on the environment, the economy and consumers.

  • Fiona McKeown

    Fiona McKeown.

    Chief Financial Officer (CFO)

    Fiona's career counts, among others, multiple years of experience as European Financial Controller at QXL and CFO at Telnic Limited.

    She now uses her expertise to offer financial and HR advice to small and medium sized enterprises and specialises in IT start ups.

  • Neil Caddick.

    Chief Technology Officer (CTO)

    Neil has years of experience in the operational and development fields, and in-depth knowledge of data analysis.

    Previous to Living Map Neil was Head of Operations, first, and then Head of Engineering, at The Filter, a predictive analytics software company delivering solution to BT, NBC, Nokia Music and many others, and an Infrastructure Architect at OD2, which later became Nokia Music.

  • Dr. Gary McKay

    Dr. Gary McKay.

    Research & Development

    His career has included tenures at the US Naval Institute, the Office of Naval Research in London, NASA/JPL Imaging RADAR OUTREACH, and Georgia Southern University.

    In addition to ongoing adjunct roles at the latter three, Dr McKay is currently also Research Fellow at the University of Dundee.

Key contact details


Matthew Crisp – Director – 01225 945087


Dan Madden – Head of Marketing & Communication – 01225 945087

  • "We’ve been able to share detailed information about our neighborhoods in real-time, helping visitors explore attractions, restaurants, and hotels."
    Destination Cleveland

    Maura Garven

    Manager of Strategic Initiatives, Destination Cleveland

  • "This is a key milestone in the Museum's journey toward a scalable and sustainable solution for indoor positioning and wayfinding."
    The MET Museum

    Loic Tallon

    Chief Digital Officer, The MET Museum