About Us

About Us

Living Map was founded by Tim Fendley in 2010 as a research and development arm of his other company, urban design consultancy Applied Wayfinding.

It spent the following five years in stealth mode, working on and refining prototypes of digital map applications until early 2016, when the Living Map platform was officially launched.

Over the last 12 months the company has grown significantly, expanding its multidisciplinary team from six people to 30 and landing prestigious customers such as Heathrow Airport, the MET Museum, the City of Cleveland and the City of Vancouver.

Led by a senior team with rich experience in urban design and smart city technology, Living Map’s unique blend of geospatial experts, engineers and designers combine to transform the way people experience the cities, buildings and businesses around them.

Leadership Team

  • Tim Fendley

    Tim Fendley.

    Founder, Director

    Tim's passion is using technology to simplify people’s lives, and he has considerable experience in innovation, communication, wayfinding and digital design.

    Throughout his career he has founded creative and innovative companies, like MetaDesign, a global brand strategy, innovation and experience firm, and Applied Wayfinding, where he was Creative Director for Legible London, a groundbreaking wayfinding project for TfL.

    He has also taken on roles as Conference Director at POINT, a celebration of design excellence, and as Expert Advisor at Helen Hamlyn Centre for Design at the Royal College of Art.

  • Matt Crisp

    Matthew Crisp.


    Matthew has over 20 years experience working on the world’s biggest brands, businesses and successful start-ups, with a sole focus on making the complicated simple. An accomplished marketer and strategist with a strong commercial grounding built upon 9 years of brand and commercial management experience at Diageo followed by founding Brave, one of the UK’s leading independent creative agencies.

    Matt is one of the UK’s leading strategic thinkers on cities, innovation and technology and their impact on the environment, the economy and consumers.

  • Timothy Bishop.


    Tim is Chief Technical Officer at Living Map, the digital platform that transforms people’s experiences of the world’s most complex places.

    Tim has over twenty years’ experience in the I.T. industry, in sectors as diverse as facilities management, financial regulation, aquaculture and retail intelligence.

    Tim is a certified Scrum Master and has an impressive track record of implementing Agile and Scrum best practice, mentoring teams of various disciplines and helping organisations reap the benefits of the process.

    Tim’s deep understanding of the integration of IT systems into business environments is built on experience in organisations ranging in size from four people to multinationals.

    Eight years’ service in the U.K. Royal Navy as an officer and aviator taught him valuable lessons in leadership, discipline, improvisation and the ability to remain effective and focused in extremely high-pressure environments.

Key contact details


Matthew Crisp – Director – 01225 945087


Martina Gianoglio – Sales & Marketing Executive – 01225 945087

  • "We’ve been able to share detailed information about our neighborhoods in real-time, helping visitors explore attractions, restaurants, and hotels."
    Destination Cleveland

    Maura Garven

    Manager of Strategic Initiatives, Destination Cleveland

  • "This is a key milestone in the Museum's journey toward a scalable and sustainable solution for indoor positioning and wayfinding."
    The MET Museum

    Loic Tallon

    Chief Digital Officer, The MET Museum