Lakeside Launches Digital Wayfinding Solution to Elevate Guest Experience

Lakeside Shopping Centre has taken a significant step in its digital strategy by introducing Living Map, a fully interactive wayfinding and indoor mapping platform.

To support its ongoing digital transformation, Lakeside sought a digital solution that would streamline operations, reduce paper use, strengthen sustainability efforts and elevate the overall guest experience. This reflects wider retail trends, with global data showing that 57% of retailers who adopted digital transformation in the past two years have seen clear improvements in performance and customer satisfaction.

Lakeside’s selected Living Map, an intuitive digital wayfinding and indoor mapping platform that provides a fully interactive map across kiosks and mobile. Shoppers can instantly load the map to their phone by scanning a QR code from the kiosk, giving them access to clear, accessible, stair free routes throughout their journey.

For staff, Living Map offers a fast and simple way to update information through its Map Management System. Changes publish instantly across kiosks and mobile, reducing the need for printed materials and supporting Lakeside’s sustainability goals. Digital navigation can reduce paper use by up to 90%, reinforcing the environmental impact of this transition. The platform also captures insightful data on visitor movement and usage trends, helping Lakeside optimise operations and make improvements to the space.

Lakeside is home to over 250 brands, restaurants and cafés, along with a unique lake that enhances the visitor environment. It attracts 17 million shoppers a year. Last year, Lakeside introduced a bold new brand identity to reflect its scale, ambition and evolving retail and leisure offer.

Rob Jewell, Managing Director, Asset Management at Pradera Lateral, added: “Our digital strategy is a core part of Lakeside’s wider vision to deliver excellence at every touchpoint of our guest’s journeys. By investing in intuitive, accessible technology, we’re not only improving how people experience the centre but also supporting more efficient operations and more sustainable ways of working. This is about setting a new standard for how a modern retail and leisure destination serves its guests, both now and in the future.”

“Lakeside is a dynamic and constantly evolving space. Living Map gives the centre a digital platform that updates instantly, removes the need for printed materials and provides rich insight into how visitors use the space. This combination of sustainability, operational efficiency and improved shopper experience is exactly why digital wayfinding is becoming essential in modern retail destinations.” adds Peter Asman, Chief Revenue Officer, Living Map. 

Click here to explore the map for yourself.