Transforming Visitor Journeys in Cultural Spaces: Living Map and Axiell Shine at the AAM Event

At the recent American Alliance of Museums (AAM) Annual Meeting & MuseumExpo, Living Map, a digital wayfinding and mapping platform, teamed up with Axiell, the provider of the CultureConnect app. Together, they showcased the seamless integration of their platforms, highlighting how this dynamic partnership elevates visitor experiences through immersive multimedia storytelling and effortless navigation.

About the American Alliance of Museums (AAM) Annual Meeting & MuseumExpo 

The Living Map team attended the AAM 2024 event alongside Axiell, our proud partner and event sponsor. The AAM event, an annual meeting since 1906, has grown exponentially, now boasting over 5,000 attendees, making it the largest museum conference in the United States. The event brings together museums, zoos, botanical gardens, and many influential organisations, fostering a vibrant and supportive culture community.

Event Reflections

The event took place over three days from Friday, May 17th, to Sunday, May 19th, and was a whirlwind of busy activity, insightful presentations, and robust networking. Both teams engaged with attendees, showcasing the benefits of our combined technologies through insightful discussions and live demonstrations. Delivering an engaging keynote, Living Map and Axiell demonstrated how our integrated digital solution enhances visitor experiences and operational efficiency in the culture sector.

This year’s event theme focused on cultural spaces promoting health and wellbeing, and the critical importance of making cultural spaces accessible and engaging for all visitors. With its emphasis on inclusivity and accessibility within complex spaces, Living Map emerges as a pivotal tool in achieving this goal. By providing real-time, accessible routing, Living Map ensures that individuals of all abilities can navigate cultural spaces with ease, contributing to a more inclusive and enriching experience for everyone.

During the event, the Living Map team gained valuable insights into the evolving priorities of today's museums and cultural spaces. The focus on wellbeing and inclusivity highlighted the increasing emphasis on digital transformation to continue to engage people of all ages and future generations. This shift is a crucial strategy for modern cultural institutions to enhance visitor engagement and remain relevant. Innovative solutions like Living Map support museums in creating accessible, immersive, and interactive experiences for all visitors.

Living Map in Culture 

The Living Map digital wayfinding and mapping platform revolutionises navigation within cultural spaces by leveraging real-time routing capabilities, and providing on-the-go navigation through mobile access and QR codes. With personalised directions, the platform facilitates seamless exploration for all visitors, ensuring an accessible and engaging experience for everyone. Additionally, it serves as a vital tool for facility management, enabling staff to gain insights from data analytics and enhance operational efficiency. Read our culture use case here.

If you missed the AAM event but are keen to learn more, book a chat with our experts below and explore how Living Map’s digital wayfinding and mapping platform can transform your cultural institution.


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