Living Map puts the St. Pancras Christmas tree on the station map

Living Map, the UK-based digital wayfinding specialists, have added an illustration of the St. Pancras International Christmas tree to the station's digital map, so visitors can see where it stands and head straight there.

The tree has been part of Christmas at the station for well over a decade. This year's is an 11-metre-tall take on Germany's Christmas Pyramid, and many of the people passing through will want to find it. The update also shows how Living Map works with the owners and operators of the sites it maps. A station changes through the year. A Christmas tree, a market, a pop-up unit, an event or a stretch of building work all change the layout, and Living Map works with the St. Pancras team to reflect those changes on the map, so it matches what visitors can see around them.

"The Christmas tree is a big part of Christmas at St. Pancras, and we want people to find it as easily as they find their platform," said Lucy Mottram, Digital Marketing Manager at London St. Pancras Highspeed. "Having it on the map is a simple way to help, and it's good to know the map can keep up with the changes we make to the station through the year."

"Stations and shopping centres change a lot at this time of year, and a map representing a physical space needs to keep up to date," said Nick Jeffery, COO at Living Map. "We've worked with the St. Pancras team for over four years so that the map matches what visitors can see around them, whether that is the Christmas tree now or something else at a different time of the year."

Living Map can make the same kind of seasonal update at any site it maps. The St. Pancras map is on the station website under Getting Around: https://stpancras-highspeed.com/st-pancras-international/station-map/

Living Map provides digital wayfinding and indoor and outdoor mapping for transport, healthcare, retail, culture and smart spaces. Clients include Canary Wharf, St. Pancras International and The Met in New York. Its platform gives step-by-step directions, can be updated as a site changes, and shows site owners how visitors use their space. www.livingmap.com

St. Pancras International station is a unique Grade I listed building, offering a wealth of stylish and premium shops, bars and restaurants all under one iconic roof. The venue is a destination in its own right as well as a world-class station, known for its calendar of new and exciting arts and music experiences - there’s always something new to discover.

Living Map: Nick Jeffery, enquiries@livingmap.com