Star Alliance and Living Map Partnership

Star Alliance and Living Map partnership offers touchless digital airport connections

FRANKFURT / LONDON – January 25, 2021 – In partnership with Living Map, Star Alliance, the world’s largest airline alliance, has begun developing a set of location and map-based digital tools for integration into the mobile apps of their member airlines. The first of these, Star Alliance’s digital version of its Connection Service product, launched last September with Singapore Airlines at London Heathrow Airport, and is planned for rollout to other member airlines and additional transfer intensive airports.

The Digital Connection Service is designed to curate the airport connection journey with route guidance based on the individual passenger’s location, itinerary and profile, including guidance from arrival to departure gate, transit time and, in the case of critical connections, a digital express connection card that will allow expedited passage through checkpoints. The product will see continual development releases that will add to and enhance connection journey features, whilst adding new user journeys in the future.

The Digital Connection Service is built upon Living Map’s Airline Accelerator technology; a set of the company’s location, routing and mapping products configured for the air travel industry. Living Map’s advanced routing product provides the foundation of the digital Connection Service’s curated journeys as displayed on highly accurate and detailed digital maps. The project can quickly scale to multiple airports thanks to Living Map’s patented indoor positioning product, which enables ‘blue dot’ positioning in any indoor and outdoor space, without the need for specific hardware infrastructure.

“In order to face the challenge of assisting customers in managing close flight connections in times of COVID-19, where personal interaction is to be minimized, we’ve had to look for innovative digital solutions. In Living Map, we have found a partner whose technology and vision complements ours and with whom we truly believe we can make transferring between flights a smooth, intuitive, frictionless and touchless experience.” 
Christian Draeger, Star Alliance Vice President Customer Experience

“We are delighted to be partnering with Star Alliance and their member airlines, supporting this unique initiative with a ground-breaking solution. We look forward to unlocking the exciting potential this presents, not just for an enhanced passenger journey, but also in leveraging our location and curated routing capabilities to improve efficiency, reduce costs and increase ancillary revenue.” 
Dominic Hazlehurst, Living Map CEO

About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey. The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers more than 12,000 daily flights to almost 1,300 airports in 197 countries. Further connecting flights are offered by Star Alliance Connecting Partners Juneyao Airlines and THAI Smile Airways.

About Living Map

Living Map is a UK based digital location and mapping product company, providing a range of solutions designed to address the challenges faced in the use and management of complex spaces. Living Map’s turnkey solutions sit within the user experience of clients’ touch-points, be they digital kiosk, web, or native mobile App. Built on the company’s unique ‘blue dot’ location software, rich mapping and wayfinding design heritage, these technologies are used by cities, enterprise clients and institutions globally to activate responsive physical spaces.

Further Information

For further information, please contact:

Star Alliance Press Office
Tel: +49 69 96375 183
Fax: +49 69 96375 683

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