Derbion Partners with Living Map to Launch New Digital Wayfinding Experience

Derbion, one of the UK’s largest shopping centres, spanning 1.3 million square feet and welcoming around 15 million visitors each year, is partnering with Living Map to enhance the visitor experience.

Managed by Savills, Derbion is the latest Savills-managed retail destination to invest in Living Map’s digital wayfinding expertise, recognising the value of intelligent, visitor-focused navigation technology. As expectations evolve, seamless in-store navigation and real-time information are essential to delivering an outstanding retail experience.

Living Map, specialists in digital mapping, wayfinding, asset tracking and visualisation, are developing an interactive digital map designed to help visitors navigate the centre with ease. The solution will focus on reducing confusion, preventing lost journeys, and enabling instant redirection in the event of store relocations, closures or layout changes. The platform will also provide valuable data analytics to support smoother day-to-day operations, while offering insights that help optimise centre performance and drive continuous improvement across the space. The technology will be accessible to shoppers via on-site kiosks, mobile and desktop.

Carly Salisbury, Head of Marketing and Communications at Derbion, said:

“We are always looking for ways to make every visit to Derbion as easy and enjoyable as possible. Partnering with Living Map allows us to introduce a smarter, more intuitive wayfinding experience that helps guests navigate the centre with confidence. This investment reflects our commitment to enhancing convenience, accessibility and overall visitor satisfaction as expectations continue to evolve.”

Phil Rae, Chief Product Officer, Living Map, added:

“We’re pleased to be working with Derbion on this project, in collaboration with Savills, with whom we’ve developed a strong and trusted partnership. Our focus is on making it easier for visitors to navigate the centre day-to-day, while the centre's management team can use our platform to keep maps accurate, current, and reflective of changes as they happen. We look forward to seeing the solution go live and become a natural part of the visitor experience.”

The solution will be launched and available to the public later this year.

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About Derbion

Derbion is the East Midlands’ premier retail and leisure destination, offering a full family-day out within a contemporary and safe environment.

 The centre has an attractive lineup of famous brands with over 200 household names, including Next, Zara, Mango, H&M, M&S, Pandora, Hugo Boss and JD, with new additions in the last 12 months including Victoria’s Secret, Seasalt, Crew Clothing and Wingstop. We’re proud to also be home to a 127,000 sq. ft department store for Frasers, Sports Direct, USC and GAME.

 With the introduction of 10 indoor Padel courts at Social Sports Society, alongside Showcase Cinema de Lux, Paradise Island Adventure Golf, Hollywood Bowl and the 640 seat Derby Theatre, Derbion has an extensive leisure offer for visitors to enjoy. The venue’s Food Terrace offers a wide variety of grab and go options for visitors to choose from, with seven further standalone restaurants and many more cafes and eateries throughout the centre. 

The scheme is supported by an integrated, secure car park facility, offering 2,700 spaces in the heart of Derby city centre.

 Find out more at www.derbion.com