Derbion Partners with Living Map to Launch New Digital Wayfinding Experience

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Derbion's digital wayfinding experience is now live across the centre.

Click here to view the live map.

Derbion, one of the UK's largest shopping centres spanning 1.3 million square feet and welcoming approximately 15 million visitors annually, partnered with Living Map earlier this year to enhance visitor navigation. Managed by Savills, Derbion is the latest Savills-managed retail destination to adopt Living Map's digital wayfinding technology - and that technology is now live on screens throughout the centre.

Living Map has developed an interactive digital map that helps visitors navigate the centre with ease - reducing confusion, preventing lost journeys, and enabling instant redirection in the event of store relocations, closures or layout changes. The platform also provides valuable data analytics to support smoother day-to-day operations and optimise centre performance. Shoppers can access the map via on-site kiosks across the centre, as well as on mobile and desktop.

Speaking when the partnership was announced, Carly Salisbury, Head of Marketing and Communications at Derbion, said: "We are always looking for ways to make every visit to Derbion as easy and enjoyable as possible. Partnering with Living Map allows us to introduce a smarter, more intuitive wayfinding experience that helps guests navigate the centre with confidence. This investment reflects our commitment to enhancing convenience, accessibility and overall visitor satisfaction as expectations continue to evolve."

Phil Rae, Chief Product Officer at Living Map, said: "We're pleased to be working with Derbion on this project, in collaboration with Savills, with whom we've developed a strong and trusted partnership. Our focus is on making it easier for visitors to navigate the centre day-to-day, while the centre's management team can use our platform to keep maps accurate, current, and reflective of changes as they happen. We look forward to seeing the solution go live and become a natural part of the visitor experience."

That moment has now arrived. The solution is live and available to every visitor — explore the Derbion map for yourself.

About Derbion

Derbion is the East Midlands' premier retail and leisure destination, featuring over 200 household brands including Next, Zara, H&M and M&S, plus a 127,000 sq. ft department store. The venue offers 10 indoor padel courts, a cinema, adventure golf, bowling, theatre, restaurants, and a 2,700-space car park.

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