Canary Wharf Group, the landlord and operator of renowned London shopping destination Canary Wharf, has once again raised the bar in enhancing visitor engagement through its ongoing partnership with Living Map. The latest chapter in this successful alliance unveils a significant upgrade to the Living Map digital mapping and wayfinding platform, featuring a new user interface and the introduction of 11 cutting-edge totems strategically positioned throughout the iconic location.
A major milestone in this evolution is the deployment of Living Map's Kiosk product on these totems, boasting 22 screens, each all running the latest Living Map User Interface. This enhancement aims to refine user experience, enhance location awareness, and seamlessly guide visitors through the dynamic spaces of Canary Wharf.
Already in action, these totems are set to elevate the experience for visitors attending Canary Wharf's highly anticipated annual event, Winter Lights.
Key feature upgrades include enhanced search controls for seamless store location, blue-line wayfinding for intuitive navigation, dynamic QR code wayfinding for collaborative navigation, and accessibility controls for a user-friendly experience. The integration of external marketing content adds an engaging layer, providing visitors with valuable information and promotions during their exploration of Canary Wharf.
Phil Rae, Chief Technology Officer at Living Map, expressed confidence in the impact of these enhancements, stating, “We believe these upgrades will not only streamline navigation but will also add an interactive and engaging layer to the overall visitors' journey.”
Living Map has crafted an additional map specifically for Canary Wharf's Winter Lights. As the eighth edition unfolds, visitors can embark on a captivating journey through 13 temporary installations, alongside the ever-popular six permanent light artworks. From Westferry Circus ablaze with the flickering flames of Sign to the mesmerising Marbles at Wren Landing, Canary Wharf's Winter Lights promises moments of stimulation, beauty, and technical innovation.
Manuela Zwingmann Wood, Associate Director of Brand & Residential Marketing at Canary Wharf Group, affirms, "The Winter Lights festival is a celebration of art, technology, and the unique atmosphere at Canary Wharf. Our map aims to complement this experience, easily guiding visitors through the mesmerising installations."
Canary Wharf continues to set the standard for immersive shopping experiences by seamlessly blending innovation, art, and technology. This commitment is reinforced by Living Map’s advanced digital mapping and wayfinding technology, ensuring that every step within this iconic destination is guided with ease.
To view the map visit: https://map.canarywharf.com
About Living Map
Living Map is a market leader in digital wayfinding and indoor / outdoor mapping. The company specialises in crafting dynamic, client-managed, and branded digital maps across a wide spectrum of environments, from intricate indoor spaces to expansive city areas. Living Map has earned the trust of global clients in transportation, healthcare, retail, culture, and smart spaces, including notable names like Canary Wharf, St Pancras, and the Met Museum.
The Living Map Platform™ is a game-changer, offering a turn-key solution that excels in user-friendliness and intuition. It delivers real-time, customisable step-by-step directions, putting clients in control and benefiting visitors, patients, and travellers alike with time saved, reduced stress, and heightened satisfaction.
Unlike traditional signage or paper maps, the unique platform handles complex routes, accounts for real-time changes - such as construction and temporary closures - and optimises routes based on distance, time, and accessibility. Routes can also be curated with personalised guides and must-see stops, enriching the visitor experience, and transforming how they navigate the environment.
Beyond navigation, the Living Map platform™ is a data powerhouse, capturing insights into visitor behaviour and route popularity, boosting operational efficiency and revenue for clients. By extension, for Facilities Management and operational purposes, the same map can be configured to locate and find IoT tagged equipment and any range of fixed and mobile assets our clients might wish to define.
In essence, Living Map is a strategic partner for clients looking to transform the visitor experience while retaining full control over their brand and data. Living Map is reshaping the future of navigation, one map at a time.
For more information, visit: https://www.livingmap.com/
About Canary Wharf
Canary Wharf Group (CWG) is the developer of the largest urban regeneration project in Europe. CWG develops, manages and currently owns interests in approximately 9 million square feet of mixed-use space and over 1,100 Build to Rent apartments.
CWG is committed to turning sustainability ambition into impactful action. Examples include purchasing 100% electricity from renewable sources since 2012, our partnership with the Eden Project creating a place for nature and people and working to deliver our Science-Based Target.
CWG has created a 24/7 city where people can live, work and thrive on the Canary Wharf estate and enjoy all the benefits: great transport links, access to 16.5 acres of green spaces and waterside living; and a wide range of amenities including an award-winning arts and events programme. Canary Wharf’s retail offering comprises over 70 bars, cafes and restaurants and over 300 shops, including 8 grocery stores, pharmacies and health clubs all within 15 minutes’ walk.