Press Release | St. Pancras International Partners with Living Map to Launch Digital Wayfinding Solution

St. Pancras International, a beacon of connectivity and cultural significance, is proud to announce its collaboration with Living Map, a leading innovator in digital wayfinding technology, to introduce a state-of-the-art digital map for the iconic station. With over 40 million visitors passing through annually, providing seamless navigation is paramount, and this partnership marks a significant step towards enhancing the passenger and shopper experience.

"St. Pancras International has always been committed to delivering exceptional service and convenience to our visitors," said Wendy Spinks, Commercial Director at St. Pancras and HS1 Ltd. “Our partnership with Living Map underscores our dedication to innovation and ensures every visitor can navigate our station with ease. Whether they’re searching for a new addition to their holiday wardrobe, deciding on the perfect restaurant at which to grab lunch, or simply locating the platform for their onward journey, St. Pancras is pleased to be able to continue enhancing the customer experience with the introduction of this progressive technology.”

Living Map's digital wayfinding solution offers passengers a dynamic tool to navigate the station's layout effortlessly. With multiple rail operators, underground access routes, retail outlets, and dining establishments all housed under one roof, the digital map provides users with real-time guidance to their desired destinations.

The digital map can be easily accessed via the St. Pancras International website, allowing visitors to take the map with them on their mobile devices, ensuring convenient access throughout their journey.

"We are excited to collaborate with St. Pancras International in transforming the way travellers navigate through this historic station," said Peter Asman, CRO at Living Map. "Our digital map not only simplifies the journey for commuters but also enhances the overall visitor experience, enabling harmonious visits for passengers, shoppers and passers-through."

The launch of the digital map coincides with a significant international sporting event in summer, where it will serve as a valuable tool for spectators, teams, and travellers opting for sustainable rail travel.

The digital map will not only facilitate navigation within the station but also play a crucial role in connecting visitors to the new retail spaces and dining establishments set to open at St. Pancras International in the coming months.

In addition to the digital map for St. Pancras International, Living Map has also recently launched a digital map for the Kings' Cross area, enabling consumers to explore the wider area frictionlessly. This initiative further enhances the traveller experience and supports seamless exploration of the vibrant neighbourhood, including nearby attractions, amenities, and points of interest.

"This partnership with Living Map will further solidify St. Pancras International's position as a premier travel destination and cultural hub," added Wendy Spinks, from St. Pancras International. "Together with Living Map, we are committed to providing an unparalleled experience for all who pass through our doors."

The digital map can be found on the St. Pancras International website at the following link: Getting Around – St Pancras International | London


About Living Map

Living Map is a market leader in digital wayfinding and indoor / outdoor mapping. The company specialises in crafting dynamic, client-managed, and branded digital maps across a wide spectrum of environments, from intricate indoor spaces to expansive city areas. Living Map has earned the trust of global clients in transportation, healthcare, retail, culture, and smart spaces, including notable names like Canary Wharf, St. Pancras, and the Met Museum.

The Living Map Platform™ is a game-changer, offering a turn-key solution that excels in user-friendliness and intuition. It delivers real-time, customisable step-by-step directions, putting clients in control and benefiting visitors, patients, and travellers alike with time saved, reduced stress, and heightened satisfaction.

Unlike traditional signage or paper maps, the unique platform handles complex routes, accounts for real-time changes - such as construction and temporary closures - and optimises routes based on distance, time, and accessibility. Routes can also be curated with personalised guides and must-see stops, enriching the visitor experience, and transforming how they navigate the environment.

Beyond navigation, the Living Map platform™ is a data powerhouse, capturing insights into visitor behaviour and route popularity, boosting operational efficiency and revenue for clients. By extension, for Facilities Management and operational purposes, the same map can be configured to locate and find IoT tagged equipment and any range of fixed and mobile assets our clients might wish to define.

In essence, Living Map is a strategic partner for clients looking to transform the visitor experience while retaining full control over their brand and data. Living Map is reshaping the future of navigation, one map at a time.

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About St. Pancras International Station

St. Pancras International station is a unique Grade I listed building owned by HS1 Ltd, offering a wealth of stylish and premium shops, bars and restaurants all under one iconic roof. The venue is a destination in its own right as well as a world-class station, known for its calendar of new and exciting arts and music experiences - there’s always something new to discover. 

Visitors can appreciate the Terrace Wires public art installation by Tracey Emin on the station’s Grand Terrace Upper Concourse. Depicting the words, ‘I Want My Time With You’ in Emin’s signature handwriting, the 20m long light installation is the largest text piece ever made by the artist. Visitors can also view ‘HMS Alice Liddell’, the latest art installation, suspended mid-air in The Circle area, created by local artist Shezad Dawood.  

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About HS1 Ltd 

HS1 Ltd has the 30-year concession to own and operate High Speed 1, the UK’s first section of high-speed rail, as well as the stations along the route: St. Pancras International, Stratford International, Ebbsfleet International and Ashford International.

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